Career
Early career
Hirani tried his luck as a film editor for many years. Bad experiences forced him to shift to advertising,[9] and he gradually established himself as a director and producer of advertising films. He was also seen in a Fevicol ad where some men and elephants were trying to pull and break a Fevicol plank, saying "Jor laga ke Haisha".[10] He was also seen in the Kinetic Luna ad campaign created by Ogilvy & Mather.
He was doing fairly well in the advertisement industry, but he wanted to make movies, so he took a break from advertisement and started working with Vidhu Vinod Chopra. He worked on promos and trailers for 1942: A Love Story.[11] He edited promotions for Kareeb.[12]He got his first big opportunity as a film editor with Mission Kashmir.[13]
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